Saudi Arabia is undergoing a transformative journey fueled by Vision 2030, opening doors for innovation, diversification, and unprecedented business growth. For both local and international companies, the Kingdom presents a fertile ground to explore new markets, enhance competitiveness, and establish long-term value. However, success in this rapidl

In today’s global economy, business resilience is no longer defined by operational stability alone. Markets are evolving rapidly, driven by technological innovations, shifting consumer preferences, and emerging regulatory frameworks. For organizations operating in Saudi Arabia and across the wider Middle East, anticipating disruption has become a